The colors, fonts, and UI patterns that make TVCP feel like TVCP. Reference this before designing anything with our name on it.
Click any swatch to copy the hex code. Our palette leans bright and warm — cream + pale lavender backgrounds, energetic bright purple and royal purple for dark surfaces, and gold as the unmissable accent that has to appear in every branded piece.
Kaushan Script handles the emotional hero moments. PT Serif carries the actual reading. Nunito does the workhorse UI. Times New Roman shows up for editorial section titles when we want it to feel classic.
The pieces you'll reach for again and again. Buttons are always pill-shaped. Cards are frosted glass on cream. Badges use tinted backgrounds with matching text.
Subtle, purposeful, never bouncy. Sections fade up gently as you scroll, buttons lift a couple pixels on hover, and grouped elements stagger in one after another. Nothing spins for the sake of spinning. Anyone with reduced-motion settings turned on gets a plain quick fade instead.
Mission-driven, confident, warm on students, sharp on Big Pharma. Faith-friendly without being preachy. We use "we" and "you" — never "the organization" or "one may."